Blaze

Fitbit, ‘Blaze’, Freedman International, adaptations for global campaign delivered to 20 territories in 14 languages

When we were asked to localise the Fitbit Blaze UK TVC into multiple languages for broadcast in multiple territories with only a final master and no additional assets to work from, we said ‘When do we start?’

A fast and affordable solution was required. Working closely with global marketing agency Freedman International, we immediately set to work re-drawing all watch face graphics before tracking back onto the live action watch. We had the master template ready for language re-versioning the next day. With global delivery for all languages actioned just a few days later.