Fifty Fifty become a Certified B Corp

Fifty Fifty has announced its certification as a B Corporation (or B Corp), joining a growing group of companies reinventing business by pursuing purpose as well as profit. Certified by B Lab, the not-for-profit behind the B Corp movement, Fifty Fifty has met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit.

Sally Pacy, Founder said

We are delighted to have achieved certified B-Corp status. The B-Corp philosophy resonated so clearly with us at Fifty Fifty and our ethos of running a responsible business with a focus on balancing profit with purpose. Certification shows our open and transparent commitment to build on the existing culture of our business; to create a workplace which has a positive impact on our staff, our clients, our suppliers, our community, and the environment.

Alex Meade Operational MD commented

We have created 29 actionable goals across three key areas, uplifting our people, global responsibilities and building creative partnerships. These include purpose alignment with clients and suppliers, going beyond Net Zero to become Carbon Positive and establishing clear targets to promote diversity within our business to surpass industry levels.

JP Dash, Commercial MD added

At a tremendously exciting time for the company our B Corp Certification weaves perfectly into our ongoing business plans. We look forward to engaging with the B Corp community as well as spreading the word to our clients and partners about our ongoing mission.

Chris Turner, Executive Director of B Lab UK, says

We are delighted to welcome Fifty Fifty to the B Corp community. This is a movement of companies who are committed to changing how business operates and believe business really can be a force for good. We know that Fifty Fifty are going to be a fantastic addition to the community and will continue driving the conversation forward.