Lexus LC500

Lexus, ‘Lexus LC500’, 1 x 90″, Grade & Online

Colourist Kenny Gibb was tasked with providing a Baselight Grade to the new 90” promotional film for the headturning Lexus LC 500. In a series of beautifully observed moments, the film locates the Lexus LC 500 within the prestigious heritage of the festival held at the Goodwood Estate in West Sussex, capturing the scale and atmosphere of the event, where motoring fans have an exclusive opportunity to see famous drivers and some iconic cars climb the legendary uphill track. Our MD Cara Kotschy, comments: “Kenny did a fantastic job in bringing out the best of the source material; he has created a style that works consistently across the film, which highlights the interior luxury and exterior style of the new Lexus alongside glamour of the Goodwood Festival of Speed.”

“The main challenge was for the grade and visuals to support the narrative transition from luxury to performance in a seamless way,” explains Kenny. “This influenced the decision to start with a soft and gentle feel, escalating to a more hardcore aesthetic as the car gets to the famous Goodwood circuit”.